ANUA Rice Enzyme Brightening Cleansing Powder

ANUA Rice Enzyme Brightening Cleansing Powder

Cleanse, exfoliate, and brighten — all in one powder step. The ANUA Rice Enzyme Brightening Cleansing Powder from ANUA is a water-activated powder cleanser built on the ANUA Rice Water+ complex (six rice-derived ingredients including fermented Rice Lees Extract), with a dual enzyme system (Papain + Protease), triple AHA (Lactic Acid + Tartaric Acid + Citric Acid), Alpha-Arbutin, and Ceramide NP for barrier protection. Four exfoliation mechanisms in one step — and because it's a dry powder, the enzymes stay dormant and fully potent until you activate them with water at the moment of use. Works as both a daily foam cleanser and a 3–5 minute wash-off treatment mask.

Fragrance-free, pregnancy-safe, cruelty-free — suitable for all skin types including sensitive and acne-prone.

Size: 40g / 1.41 oz. (jar)

Key benefits

• Gently removes dead skin cells — dual enzyme system (Papain + Protease) activated fresh at every use
• Supports a brighter, more even-looking complexion — Alpha-Arbutin + Vitamin C + fermented Rice Lees Extract
• Surface exfoliation and texture refinement — triple AHA (Lactic Acid + Tartaric Acid + Citric Acid) + Rice Powder
• Protects the skin barrier during exfoliation — Ceramide NP + Allantoin + Diglycerin
• Dual-use: daily foam cleanser or 3–5 minute wash-off mask for deeper treatment
• Fragrance-free, pregnancy-safe, cruelty-free — suitable for all skin types including sensitive and acne-prone

How to use

As a powder cleanser: Wet both hands and face. Dispense approximately half a tablespoon of the ANUA Rice Enzyme Brightening Cleansing Powder into wet hands and rub together to create a thick foam. Massage gently over the face and rinse thoroughly with lukewarm water.

As a wash-off mask: Mix one tablespoon of powder with one to one-and-a-half tablespoons of water between dry hands until it forms a paste. Apply evenly over the skin, massage gently, and leave on for 3–5 minutes for extended enzyme and AHA contact. Rinse thoroughly. Use 2–3 times per week.

Why we love it

The powder format is what makes the ANUA Rice Enzyme Brightening Cleansing Powder genuinely different from other enzyme cleansers. Enzymes in pre-mixed liquid formulas lose potency over time — they begin degrading the moment water is introduced and keep declining throughout the product's life. In dry powder form, the enzymes stay completely dormant and stable at full potency until the exact moment you add water — which means the last use is just as effective as the first. On top of that, this powder stacks four exfoliation mechanisms in one step: Papain and Protease enzymes dissolve the dead skin protein that builds up between cells; triple AHAs loosen the surface layer for smoother texture; physical Rice Powder dislodges loose debris during massage; and Kaolin clay absorbs excess sebum in the pores. Three brightening actives (Alpha-Arbutin, Vitamin C, and fermented Rice Lees Extract from the sake-brewing tradition) make every cleanse a brightening treatment. Ceramide NP, Allantoin, and amino acid surfactants keep the skin barrier intact throughout — so the skin comes out smoother, clearer, and brighter, not stripped. At BestSkincareUSA.com, the ANUA Rice Enzyme Brightening Cleansing Powder is our top exfoliating cleanser pick from ANUA for anyone targeting brightness, texture refinement, and pore clarity.

Key ingredients

• ANUA Rice Water+ complex — Six rice-derived ingredients: fermented Rice Lees Extract (from the sake-brewing tradition, rich in brightening compounds), Rice Powder, Rice Bran Water, Rice Extract, Rice Seed Protein, and Hydrolyzed Rice Protein — collectively brightening, conditioning, and nourishing the skin throughout the cleansing step.
• Dual enzyme system (Papain + Protease) — Two complementary enzymes that dissolve dead skin proteins from different angles — Papain targets specific dead skin structures while Protease covers a broader range. Stored dry for full potency activation at the moment of use.
• Triple AHA (Lactic Acid + Tartaric Acid + Citric Acid) — Three gentle acids that loosen the surface skin layer for smoother texture and brighter tone — mild enough to complement the enzyme system without adding unnecessary irritation.
• Alpha-Arbutin + Ascorbic Acid (Vitamin C) — Two brightening actives that reduce the appearance of dark spots and uneven tone during every use — making this cleanser a brightening treatment step as well as an exfoliating one.
• Kaolin clay — Absorbs excess sebum and pore impurities during massage, adding a pore-clearing dimension to the enzyme and AHA exfoliation.
• Ceramide NP + Allantoin + Diglycerin — Barrier-protecting and skin-soothing ingredients that keep skin comfortable and hydrated despite thorough exfoliation — so the result is smooth and radiant, not stripped.

Pro tips and pairings

Make sure hands and face are thoroughly wet before activating the powder — insufficient water produces uneven foam. For mask mode, mix with dry hands first to achieve the paste texture before applying to the face. Aim for the full 5 minutes when targeting rough texture or dullness; rinse with lukewarm water — hot water can reduce enzyme effectiveness. Follow immediately with the ANUA Rice 70 Glow Milky Toner and the ANUA 7 Rice Ceramide Hydrating Barrier Serum for the complete ANUA Rice line glow routine. Explore more from ANUA: Shop ANUA

About ANUA

ANUA is a South Korean skincare brand built on the belief that healthy skin comes from supporting the skin's natural balance through pure, organic ingredients, minimal irritation, and formulas that work with the skin rather than against it. Every ANUA formula prioritizes ingredient efficacy, environmental sustainability, and skin compatibility. 100% made in Korea.